For business owners

Add your business to the directory, free

Tell us about your business and we will check it by phone and email. If it passes and there is a place in your trade and town, your listing goes live with a Verified badge and a link to your website. You do not need reviews or a limited company, but you do need your own website, showing your phone number and email address.

What your free listing includes

A place on your page

Your business on the page for your trade and town, alongside up to two other checked businesses.

Your details

Your phone number if you want it shown, a link to your website and a short description of what you do.

A Verified badge

On your listing, plus a version you can add to your own website.

Free, and it stays free

No trial and no renewal fee. We recheck every two years.

Who we list. UK businesses with a real base in the UK and their own website, that give local customers an honest, useful service, and UK businesses that only sell online, with their own website, sending orders from the UK. We do not list essay or assignment writing, peptides or weight-loss drugs, gambling, adult services, selling reviews or followers, crypto or get-rich-quick schemes, payday loans, or call-centre and dialler services. Who we list, in full

What we cannot promise. We cannot guarantee enquiries, website traffic or a Google ranking. A checked listing helps customers trust you, and it works best alongside your own Google Business Profile.

Fill in the form below. It takes about two minutes.

Note: before your listing goes live, you will need to pass our checks: an online look-up, then an email with a link for you to approve your listing, which also tells you about our automated phone call, then the call itself, from the next weekday. It's nothing to worry about, we're just making sure the information you've provided checks out. If the category you've chosen is already up to capacity in your town, we'll pop you on the waiting list and add you as soon as a place opens.

Your business details
Who is filling in this form? *
We contact the business itself, not you: it has to answer our call and approve the listing by email.
Any trade and town. If yours is new to us, we create the page when you pass.
We send a link here so you can approve your listing.
A UK landline or mobile number you answer. We email you first to say when we will ring it, and from which number. Untick the box to keep it private: we still need it for the check.
Your own website, showing your phone number and email address. A Facebook page, or a listing on Etsy, eBay, Amazon or another directory, is not enough on its own.
Please leave out web addresses, email addresses and phone numbers: your listing has its own website button and phone link, and anything in the description is hidden.
Optional. It helps us see what is working.
Optional.
Free to list · No documents needed

Questions

Before you apply

Is it free to list my business?
Yes. A listing is free, and stays free for as long as your business passes our checks. There is no trial and no renewal fee. You do not need reviews or a limited company, but you do need your own website.
What is a Featured listing?
An optional paid upgrade for businesses that are already listed and Verified. It lasts 12 months and does not renew automatically. Featured businesses appear on our home page, our browse page and, below the listings, on other trade and town pages in the same town. Their listing can show photos, a longer description, services, opening hours and social links, and each month they get an email with how often their page was viewed and their phone number and website were clicked. Featured never buys a place, a Verified badge or a higher position on a trade and town page, and every Featured card is labelled.
Can a new business apply?
Yes, and we would like you to. You do not need years of trading history, a limited company, existing reviews or any documents. If there is not much about you online yet, that is fine. You will need your own website, showing a phone number we can ring and an email address you read. A Facebook page or a listing on another site is not enough on its own.
Which businesses do you list?
UK businesses with a real base in the UK that give customers an honest, useful service: trades, shops, health and beauty, care, professional services and the like, new or long established. UK businesses that only sell online are welcome too: see "Can an online-only business apply?". We do not list essay, assignment or dissertation writing for students; peptides, fat-loss or weight-loss drugs and injections, or other "research" substances; gambling or betting; adult services; selling reviews, followers or links; trading signals, crypto or other get-rich-quick schemes; payday or high-cost loans; call-centre, dialler or lead-generation services; fake or "novelty" documents; national chains; or businesses based outside the UK. Whether a business is listed is our decision, and we may turn down any application we do not think is right for the directory.
Can an online-only business apply?
Yes, if it is a UK business. Tick "We only sell online" on the application form, and you go on the online page for your trade, which covers the whole UK. You need your own website (a Facebook page or an Etsy, eBay or Amazon shop is not enough on its own) showing your phone number and email address, and you must be based in the UK and send your orders from the UK. We do not list dropshipping shops that send goods from abroad, or multinationals and big chains.
My trade or town is not listed. Can I still apply?
Yes. Apply with your trade and town. If you pass our checks, we create the page and your business is the first on it.
Why do you ring us?
To confirm that your business answers its phone. We email you first, saying which number we will ring, the number the call comes from and how to answer, then ring on a weekday from the next day onwards, during working hours. All you need to do is answer. You can keep the number off your listing if you prefer: we only need it for the check. The call may be recorded and transcribed so that we have a record of the check.
Is a listing guaranteed?
No. Your business has to pass the checks, and there must be a place free in your trade and town. We list usually up to three businesses on each page. If the places are taken, we add you to the waiting list and tell you when one opens.
Will a listing bring me customers?
We cannot promise enquiries, website traffic or a Google ranking. A checked listing helps customers trust you, and it works best alongside your own Google Business Profile.

All questions and answers →