Free, with no account
Two free checks every website owner should run. A website checker that shows how Google and AI search see your site, and an email test that shows whether your emails reach the inbox or go to spam. Both explain the results in plain English.
Updated 10 November 2026
Type your web address and see in about ten seconds what search engines and AI assistants make of your website. No sign-up, no sales call.
Send one email to a one-off address and get a score out of 10, with everything that might send your quotes and invoices to the junk folder.
Start with the problem
Most people arrive here with a symptom, not a setting. Find yours below and run the check next to it.
Most often the receiving server cannot prove the email came from you, because SPF, DKIM or DMARC is missing or wrong. A blocklisted server and spammy looking content are the other causes. You get no error when it happens.
If it did not bounce, it was almost certainly delivered to their junk folder. Send the same kind of email to our test address and see what Gmail, Outlook and Yahoo would have seen.
Gmail, Yahoo and Microsoft now expect all three from any business. The email test reads them from a real message. The domain check looks up SPF, DMARC, your mail servers and the blocklists from your domain name alone.
Either Google cannot read the site, or it can and does not think the pages answer what people search for. The first is a setting. The second is wording, page titles and links. The free check rules out the first in ten seconds.
ChatGPT, Gemini, Perplexity and Google's AI Overviews name the businesses they can read and describe with confidence. Some security plugins and hosts turn their robots away without telling you.
Most small business websites need a short list of fixes, done once: clearer page titles, a page per service, working links and consistent contact details. You do not need a subscription to find out what they are.
Most local searches happen on a phone, and Google measures your site the way a phone sees it. Oversized images and too many add-ons are the usual causes.
Links from other websites, called backlinks, work like recommendations. The full report counts them, shows how that has changed over a year and finds links that lead to pages you have since removed.
Search has changed
People no longer only type into Google and pick from ten links. They ask an AI assistant and get a few names back. A website now has to work for both, and there are three names for the job.
Being found in the list of results on Google and Bing. Still where most customers start, and the foundation for the other two.
Being the one answer when Google's AI Overviews, Siri or Alexa reply with a single answer instead of a list.
Being named when ChatGPT, Gemini or Perplexity write a recommendation. Also called AI SEO or LLM SEO.
The good news is that the three overlap far more than the jargon suggests. A website that says clearly what you do, where you do it and how to reach you, that loads quickly on a phone, and that is described the same way everywhere it appears, does well at all of them. Nobody can pay to be named by an AI assistant, and you do not need special files or code. You need the basics right, and a way to see where you stand.
That is what the website checker is for. The free check looks at whether search engines and AI robots can read your site. The full report asks ChatGPT, Gemini and Perplexity the questions your customers would ask, for your trade in your town, and shows whether they named you, who they named instead and which websites they relied on.
The half people forget
A customer finds you online, asks for a price, and your reply lands in their spam folder. You are not told. They assume you ignored them. Getting found is only half of it.
The servers allowed to send email for your domain. Mail from anywhere else looks suspicious.
A signature on every email that proves it is yours and was not changed on the way.
What receivers should do with mail that fails the other two. It also stops scammers sending as you.
These are three short records in your domain's settings. Since 2024 Gmail, Yahoo and Microsoft have expected businesses to have all three, and email without them is far more likely to be junked. They are easy to get wrong, and they often break quietly when you change your website host, your email provider or the contact form on your site.
The email deliverability test checks them on a real email, runs the message through a real spam filter, and looks your sending server up on the blocklists. It gives you a score out of 10 and shows what each problem cost, so you know what to fix first.
Ten minutes, start to finish
You do not need to be technical. Work down the list once, then again after any big change.
Who it is for
These tools were built for the owners of small and medium-sized businesses who look after their own website, or who pay someone to and want to know it is being done properly. There is nothing to install, no account to create and no sales call afterwards.
Web designers, freelancers and agencies are welcome to use them on client sites. The reports are written so that a client can follow them, which makes them a handy way to show what needs doing and why.
They are not a replacement for Google Search Console, which used to be called Google Webmaster Tools, or for Bing Webmaster Tools. Those show a search engine's own data about your site and are worth setting up. Think of ours as the plain English first look, and the quickest way to answer the question "is something wrong?"
Questions
Free, and no account needed
Check your website and test your email. Each takes less than a minute, and you will know what to fix.